Chris Lumain
ART DIRECTOR
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Leavenworth, WA

 

Leavenworth, Wa TOURISM

Leavenworth, Washington is a Bavarian-themed town (YES, it actually exists) that is economically driven by tourism. In a town that parties every single day, every little thing that happens can be a cause for celebration.

Tag: Let's Fest to That!

 

 
 

BRAND IDENTITY RE-DESIGN

PRINT

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The print would be placed around Seattle streets like other festival posters in the area.

 
 

SOCIAL FILTER

This Bavarian-themed, geo-located Snapchat filter will pop up at nearby German-themed Seattle bars like Prost and Das Stupe.

 
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FEST VEST & PATCHES

The Fest Vest makes partying in Leavenworth collectable with patches from activities and businesses in the town.

 
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Visitors can get patches for doing certain activities like attending a bachelorette party, kayaking, hiking special trails, or attending a wedding in town.

Businesses can also have special patches for visitors to collect - places like the Christmas shop, breweries, wineries, and specialty cheese mongers.

Lastly, festivals also get their own special patches like the May Fest, Holiday Light show, Brat Fest, and Ice Festival.

 
 

FEST KIT

The Fest Kit is a portable party for those that need a little Leavenworth celebrating instantly.

 

Fest Kit Contents
A Mini Alphorn, Portable Prost! Stein, Sweet Mood Sauerkraut, Non-Alcoholic Beer Mustard, Get-It-Ready Party Confetti, Hangover Cure Urgen-C, and, of course, On-The-Gosen Lederhosen.

 

Fest Kit Vendor

The kits will be sold in Bavarian-styled vending machines.

 

They will be placed at the midpoint of hiking trails in Washington state for hikers to have a break to celebrate going halfway up. Included are confetti cannons and Bavarian-themed music.

 
 
 

EVENT: FEST MOBS

This out-of-home experience takes a party out into the streets to help people celebrate their little victories on their commutes.

 

Did the bus arrive on time?

Let's fest to that!

With Jeff Tune (Copywriter) and Emy Theodorakis (Strategist)