Leavenworth, Wa TOURISM
Leavenworth, Washington is a Bavarian-themed town (YES, it actually exists) that is economically driven by tourism. In a town that parties every single day, every little thing that happens can be a cause for celebration.
Tag: Let's Fest to That!
BRAND IDENTITY RE-DESIGN
The print would be placed around Seattle streets like other festival posters in the area.
This Bavarian-themed, geo-located Snapchat filter will pop up at nearby German-themed Seattle bars like Prost and Das Stupe.
FEST VEST & PATCHES
The Fest Vest makes partying in Leavenworth collectable with patches from activities and businesses in the town.
Visitors can get patches for doing certain activities like attending a bachelorette party, kayaking, hiking special trails, or attending a wedding in town.
Businesses can also have special patches for visitors to collect - places like the Christmas shop, breweries, wineries, and specialty cheese mongers.
Lastly, festivals also get their own special patches like the May Fest, Holiday Light show, Brat Fest, and Ice Festival.
The Fest Kit is a portable party for those that need a little Leavenworth celebrating instantly.
Fest Kit Vendor
The kits will be sold in Bavarian-styled vending machines.
They will be placed at the midpoint of hiking trails in Washington state for hikers to have a break to celebrate going halfway up. Included are confetti cannons and Bavarian-themed music.
EVENT: FEST MOBS
This out-of-home experience takes a party out into the streets to help people celebrate their little victories on their commutes.
Did the bus arrive on time?