Chris Lumain
ART DIRECTOR
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Little Trees

 

LITTLE TREES

Odors that linger are like ghosts and cars need an exorcism to get rid of them.

Tag: An Odor Exorcism

 

PRINT

 
 

BILLBOARDS

 
 
 

WEB + SOCIAL

Users can get customized "incantations" from the Exorcism Incantation creator. Plug in information and receive a customized exorcism incantation with one of the many scents, specific for a car's odor demons. Be gone!

 
 
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SHARE WITH #ODOREXORCISM

People can share their own recordings of their special exorcisms on social media.

 
 
 

NEW SCENTS + PACKAGING

Three new scents are included: Purifying Flame, Sage Deliverance, and Cyprus Salvation. They come in matching campaign-specific packaging. 

 
 
 
 
 

OUTDOOR TICKET STUNT

Cars in stereotypically smelly situations (like those parked at a beach or at a kids soccer game), will receive a warning of the ominous situation at hand. This comes as a ticket with a smaller promotional Little Tree sample of one of the new scents.

 
 
 
 

With Will Bareford (Copywriter)