Odors that linger are like ghosts and cars need an exorcism to get rid of them.
Tag: An Odor Exorcism
WEB + SOCIAL
Users can get customized "incantations" from the Exorcism Incantation creator. Plug in information and receive a customized exorcism incantation with one of the many scents, specific for a car's odor demons. Be gone!
SHARE WITH #ODOREXORCISM
People can share their own recordings of their special exorcisms on social media.
NEW SCENTS + PACKAGING
Three new scents are included: Purifying Flame, Sage Deliverance, and Cyprus Salvation. They come in matching campaign-specific packaging.
OUTDOOR TICKET STUNT
Cars in stereotypically smelly situations (like those parked at a beach or at a kids soccer game), will receive a warning of the ominous situation at hand. This comes as a ticket with a smaller promotional Little Tree sample of one of the new scents.
With Will Bareford (Copywriter)