Chris Lumain
ART DIRECTOR
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Lost Label Brigade

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Banana, Coconut, Oreo.

These are labels used to describe people like me that don't necessarily fit into a defined racial box. "You act so white," and "You're really just (insert ethnicity here) on the outside," are things kids hear growing up.

We are often reduced to generalized labels and left feeling like we don't belong anywhere.

 
 

Labels come from our natural human tendency to try to categorize things. But people can't be categorized easily.

We're taking the stance of embracing who we are: lost and happy, unable and unwilling to conform to the stereotypes associated with our ethnic backgrounds.

Lost Label Brigade is a brand that drives this self-acceptance and celebrates our place in society's cultural limbo.

 
 

LOST LABEL MAGAZINE

 
 

LOST LABEL PODCAST

We knew a lot of people had grown up with different perspectives on this topic, so we turned a microphone on. This is a collection of weekly interviews from cultural purgatory. 

 
 
 

LLB MERCHANDISE & ONLINE SHOP

Finally, some really real products to represent the brand out in the wild.
ONLINE SHOP IS DOWN! COMING SOON.

 

Peel Me Onion Enamel Pin
We're complicated humans with layers.

 

Cultural Purgatory Enamel Pin
We're stuck in limbo - might as well say it really loudly.

 

Lost and Happy Button
It's a cultural mindset, people.

Skintone Rainbow Button
All the shades of the skintone-bow.

 
 

Lost Label Brigade is a project with
Jasmine McCrae (Art Director)
Jenny Yoon (Copywriter)