Chris Lumain
ART DIRECTOR
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Pandora

PANDORA MUSIC

 

Pandora is perfect for occasions where you don't want to pick specific songs or playlists, you just want music to play. Pandora's new Music Monsters are your friends with the AUX cord. You can relax knowing the upcoming songs will be exactly what you want to hear.

Tag: Release the music.

 
 
 

CREATING A NEW BRAND EXPERIENCE

Pandora Music Monsters are representations of Pandora radio stations. Each monster is a personified mashup of the different genres, artists, and tracks in one station. Listeners can generate a music monster to act as their own personal DJ - to take control and continue to play the music listeners love.

 
 
 

NEW APP: FINDING YOUR MONSTER

 

CREATE YOUR MONSTER

Users access the new monster generator feature from the home screen.

MONSTER GENERATOR

Users can create monsters based on a favorite curated station, or by selecting three genres, artists, or tracks.

VOICE-ACCESS INTEGRATION

Once they have their monster, users can control Pandora by speaking to their monster via wireless assistant integration.

 
 

SOCIAL INTERACTIONS

Users can easily share new monsters and stations with friends.

 
 
 

PARTY MODE

Friends can bring together a group of monsters to create a huge station mashup for parties. Simply add friends' accounts onto one Pandora Party Mode group and let the monsters take control of the music. 

 
 
 

CAMPAIGN

Social ads run to create hype - an interactive version taps into the user's phone gyroscope. Moving the phone shakes the box around eliciting a mashup of music from within.

 
 
 

Real-life PANDORA BOXES

Life-sized Pandora boxes are placed around the country and initially mimic the movement and sound of the interactive ads. On the release date, the boxes open to reveal interactive screens that display monsters.

 
 

NEW SOCIAL ADS

 

IN-TRANSIT PRINT

 
 

PANDORA MUSIC FESTIVAL STAGE

A Pandora side-stage at music festivals allows users to connect their accounts to the screen and have a dance party with their music monsters.

 
 
 

MERCHANDISE: MONSTER SPEAKERS

Finally, the most popular Music Monster combinations can be purchased as bluetooth speakers with the same voice assistant integration, giving users a completely hands-free and customized music experience.

 
 

Created with
Kelly Cabaniss (Copywriter)
Katherine Gannon (Strategist)
Xia Du (Experience Designer)