CHRIS LUMAIN - ART DIRECTOR
ART DIRECTOR
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TACO BELL NACHO FRIES COUNTDOWN SITE

 

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After the launch of Taco Bell’s most successful product to date (take that Doritos Locos Tacos), everybody was asking - when would Nacho Fries return?

 

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ANSWERING SOCIAL CHATTER

We figured, why not just give them an answer - in the most stupid simple way? It’s not specific, but it’s an answer.

 
 
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“all I got was a stupid hourglass filled with cheese!”

The hourglass dripped real nacho cheese sauce continuously over the course of four months. Fans that were curious could check back to see the level change — in very tiny increments.

 
 
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REDDIT’S THOUGHTS

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