CHRIS LUMAIN - ART DIRECTOR
ART DIRECTOR
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TACO BELL NATIONAL TACO DAY

 

TACO BELL NATIONAL TACO DAY 

National Taco Day is on October 4th but rather than celebrating just that day, Taco Bell decided to celebrate the National Taco Day holiday as an entire season - complete with traditions, gifting, and seasonal cheer.

 
 

BROADCAST

 

We celebrated with a special claymation origin story of the holiday season and a new character: El Cruncho, the magical talking taco. To date, the video garnered over 1 million views.

 
 
 

NATIONAL TACO DAY KICK OFF LIVESTREAM

We kicked off the National Taco Day Season with a festive holiday special livestreamed on Facebook. The special included live musical performances of the National Taco Day song, the debut of the special taco gift set, and even a surprise link drop for Taco Bell's Test Kitchen.

 
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SPECIAL NATIONAL TACO DAY GIFT SET

As part of the special day, Taco Bell offered a special Taco Day Gift Set with all four of their popular tacos - only available on National Taco Day. 

 
 
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"SEARCH FOR EL CRUNCHO" FACEBOOK 360

On Christmas Eve, we look up at the night sky hoping to catch a glimpse of Santa's sleigh. Why not do the same on National Taco Day Eve and try to catch a glimpse of El Cruncho's Magic Flying Taco Truck? 

We created social posts putting El Cruncho in 360 panoramas encouraging fans to search the images for the flying taco truck.

 
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#TACOGRAM GREETING CARD TWITTER BOT

Every year, people send each other Christmas cards to spread the holiday cheer. So naturally we created a Twitter bot that allowed fans to easily send each other National Taco Day cards. You know, to spread the taco cheer.

 

SNAPCHAT FILTERS

We turned an everyday Snapchat filter into a quick way to send a National Taco Day greeting card with all of your friends. With nationwide and in-store versions available to use, the filters got over 5 million views.

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ETSY SHOPPING GUIDE

Want to celebrate National Taco Day with taco swag? We partnered with Etsy to create a curated shopping guide that we shared with our fans to help them get gifts for all their friends (or maybe themselves).

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with Kate Foley (Creative Director)
and Dennis Chen (Copywriter)
For Broadcast: Kurt Gassman (Copywriter), Eugene Chang (Art Director)