CHRIS LUMAIN - ART DIRECTOR
ART DIRECTOR
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TACO BELL TOOL KIT

 

TACO BELL TOOL KIT

Fans are already texting and ‘gramming about Taco Bell, but with third-party assets. Why not provide them with a “digital tool kit” of GIFs and animated stickers for use in everyday conversations straight from the source? Now fans will be able to show their love for Taco Bell no matter what platform they’re on.

 

GIPHY STICKERS on INSTAGRAM & SNAPCHAT

 

iOS APP STICKERS

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SETS THE TONE FOR FUTURE SOCIAL

Setting up a visual language for the brand’s social assets creates a design system for new stickers in future campaigns. They’ll be unique to the product or promotion campaign but remain recognizably Taco Bell.

 
 

MTV’s VIDEO MUSIC AWARDS

In a partnership with the VMAs, Taco Bell drove voting and social surround around the Best New Artist Award.

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NATIONAL TACO DAY 2018

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with Kate Foley (Creative Director)
and Dennis Chen (Copywriter)