TACO BELL TOOL KIT
Fans are already texting and ‘gramming about Taco Bell, but with third-party assets. Why not provide them with a “digital tool kit” of GIFs and animated stickers for use in everyday conversations straight from the source? Now fans will be able to show their love for Taco Bell no matter what platform they’re on.
GIPHY STICKERS on INSTAGRAM & SNAPCHAT
iOS APP STICKERS
SETS THE TONE FOR FUTURE SOCIAL
Setting up a visual language for the brand’s social assets creates a design system for new stickers in future campaigns. They’ll be unique to the product or promotion campaign but remain recognizably Taco Bell.
MTV’s VIDEO MUSIC AWARDS
In a partnership with the VMAs, Taco Bell drove voting and social surround around the Best New Artist Award.
NATIONAL TACO DAY 2018
with Kate Foley (Creative Director)
and Dennis Chen (Copywriter)