Spend Less on Your Kids
Kids are expensive as F***. So Amazon encouraged parents to spend less by shopping great back to school deals for all their needs. Featuring Randall Park.
Spend Less :30
Logic :15
Logic :15
Parent Hacks - Social Campaign
The campaign extended into social by parodying parent influencer content about "easy parent hacks” that turn out to be a lot more involved and not at all easy or simple. But don’t worry, Randall steps into the give the real hack: buy what kids need on Amazon instead.
press
AdAge - CNN - OK Magazine - Marketing Dive
AGENCY CREDITS
Chief Creative Officer: Jo Shoesmith
WW Executive Creative Director: Tom Pettus
WW Head of Creative Production: David Connell
Group Creative Director: Josh Cassidy, Vicente Feliciano
Creative Director: Rich Ford, Ken Slater
Senior Copywriter: Dennis Chen
Senior Art Director: Chris Lumain
Creative Producer: Carolyn Carr, Amelia Dean
Senior Creative Program Manager: Hannah Pollinger