Amazon Trip Around the Blox (2022)
The short story about animals on a road trip from the Amazon Holiday Kids Gift Book comes to life as an immersive online social game on Roblox.
Amazon Holiday Kids Gift BOOK
This annual toy catalog is shipped during the Holiday Season to over 30 Million households in America. With 650+ toys, this catalog is a popular staple for many families looking to buy gifts for their children.
Inside the Gift Book are various activities for kids and a short story about the animals on a road trip, illustrated by Lisk Feng.
A digital experience, inspired by the characters
We saw the characters and story as an opportunity to create a new digital experience to promote the launch of the Amazon Holiday Gift book. With Roblox already having a brand page within the book, it naturally served as the perfect platform to create a new and extended, social game.
Exclusive Item - Amazon Box
As part of the experience, we created one exclusive item that players could use on their avatars – to wear anywhere on the Roblox platform, not just in the experience. Players can run around with the Amazon Box on their avatar’s head anywhere and everywhere - even in other branded experiences!
RESULTS
2.8 Million unique visits in the first week with no extra paid media
525K+ users that have claimed this exclusive item
87% Positive Rating from users
AWARDS
Webby Awards 2023 – Shortlist Winner, New Realities & Metaverse