Amazon’S HOLIDAY DASH (2023)
Amazon returns to Roblox for another Holiday Experience
Amazon on Roblox, based on Amazon’s annual Holiday Kids Gift Book, returns to THE PLATFORM
It might sound dramatic, but families are obsessed with the Amazon holiday toybook. However, since it was only distributed in North America, lots of families were still missing out. So, Amazon took the world of the toybook from the mailbox to Roblox.
Although Amazon only operates in 30 countries, millions of families in 169 countries played our Roblox game. The immersive metaverse experience transcended the pages of our catalogue and created a deep connection between customers and our brand, leading to one of our most successful activations of all time.
Exclusive New UGC Wearables
Players had the opportunity to cast a vote between different new items for their avatars every two weeks in a brand new voting system, a first for the platform. They had an opportunity to earn 18 different items over the course of the experience.
RESULTS
7.7 million+ visitors from 169 countries
Roblox’s first
UGCitem-voting system with over 34.3 million votes cast
144 million minutes of total gameplay
94% positive rating from some really ecstatic players
AWARDS
Webby 2024 New Realities & Metaverse Honoree