Amazon JOYFUL HORIZONS (2024)

Amazon’s annual experience in Roblox is back for Year 3. But this time…with a new gameplay format: the obby. The largest map yet, Joyful Horizons encouraged players to dive deep into the various lands of the Toy Book world.

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ROBLOX EXTERNAL PARTNERSHIPS

We tapped into new players by partnering with 4 different popular experiences on the platform to create cross-experience events that drove more foot traffic and put Amazon all across Roblox for the holidays.

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RESULTS

15.3 million+ visitors from 160+ countries
4 External Roblox Experience Partnerships
93% positive rating

Amazon's Holiday Dash

UGC DESIGN